Zest Air, Cebu Pacific's new best friend
I TOOK Zest Air's afternoon flight to Manila today and mumbled to myself, "Cebu Pacific has a new best friend in Naga."
With its four-flights-a-week frequency (MoWeFriSu), the Naga Airport in Pili town effectively has three flights a day this summer: Cebu Pacific Air's (CPA) 72-seater European-made ATR 72-500 slugging it out with Air Philippines's Boeing 737 jet service every morning, and Zest Air alternating with CPA (TuThSa) in the early afternoon market.
Zest Air's aircraft is the Chinese-made 56-seater Xian MA60 (MA stands for "Modern Ark"). Powered by Canadian-made Pratt and Whitney turboprop engines, the flight was a tad louder than the ATR's, but less noisier than the YS-11, which Asian Spirit used to field for its Naga flight. But for a one-hour flight, it was tolerable enough.
In September 2008, Asian Spirit was rebadged Zest Airways (after Zesto, the flagship juice drink brand of AMY Holdings) when the Yao group purchased the former lock, stock and barrel. Last March 16, it resumed its flights to the city.
But one thing actually going for it are its staff, who are certainly more customer-friendly than CPA's. My main beef with the latter is its increasingly impersonal service: the personal touch that would make loyal patrons at ease is largely gone, replaced by rigidly applied rules that spare no one.
I can vouch for Zest Air's ground staff at Naga Airport, led by Ryan Manza: they were colleagues when we were still running Asian Spirit's operations here. For us, the customer is really king. This afternoon's flight was actually a get-together: sending me off was my city hall collegue Nick Motos, who was Ryan's boss at the time.
And of course, a P488 promo airfare (about half than what you would pay for the 7-to-8 hour overland trip) definitely didn't hurt: I managed to wangle one when I purchased online last Thursday. But that promo fare is most probably gone: when I checked before leaving Naga, the cheapest is already P888. With a full flight coming in and about 33 going out, that was not a bad fourth flight at all for the newest player in the local air passenger market.